Since 1989, Dries Van Noten has his first flagshipstore in the heart of what we call these days the fashiondistrict. The MoMu is just one block away, Walter Van Beirendonck two streets.
Not only is Dries a remarkable designer, but he's also a very clever businessman. With his atelier at 'het eilandje of Antwerp' (a smaller version of the docklands of London) he's got a wonderful team working with him. One of the most important facts to attract customers into your store, is to have an amazing window. Well, every time they change the windows, every fashionista is wondering what it will be this time at Dries...
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